February 5th, 2011 
craftingstones.com 
2010 Faculty Member
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Your first session is “Top Blogging Secrets: How to Build Your Career and Brand.” In what specific way(s) has blogging helped build your career and brand?
The editors of US Airways, the LA Times, and PBS found me through my blog and asked me to freelance for them. Plus, I’ve made an enormous amount of contacts in the world of publishers, publicists, and editors.
What one thing should beginning bloggers avoid?
Thinking short term. Google rankings depend on the age of your site and the amount of content. And nobody in the blogging world trusts you until you’ve been around for at least a year. (more…)
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